About

Dealer Performance Services was founded in 2008 by veteran dealership income development specialist, Steve Tatum. Dealer Performance Services offers a wide array of services and products to automotive dealerships in Central and Northern Illinois. Our goal is to help dealerships maximize profits and maintain superior customer loyalty. The motto of Dealer Performance Services is “Helping You Grow Your Business.”

In today’s financial atmosphere, diminishing profitability has become the most challenging aspect of car dealer ownership. Every day and every deal is a struggle to maintain sufficient margins in order to stay in business.

Dealer Performance Services understands the frustrations faced by car dealers and has implemented proven methodology to improve profitability, increase C.S.I. and ensure customer retention. In addition to our arsenal of F&I products, we partner with each dealership to monitor F&I performance, identify issues through in-depth reporting and train various personnel to achieve the financial goals of the dealership.

Dealer Performance Services is serious when we claim we are “Helping You Grow Your Business”. We are fully aware that our success as dealer income development specialists depends on the success of our dealership partners. Let us prove to you we can help you reach your financial goals.

Browse our website to learn about Simoniz GlassCoat and the many products and services that Dealer Performance Services can offer your business. If you have any questions, please don’t hesitate to contact us via phone or email. We value your business and will exceed your expectations.

Steve Tatum

Founder and president, Steve Tatum, has been in the automobile industry his entire life. Having a vast knowledge of dealership operations from the service department to the finance department, Steve has made it his mission to fine tune dealership procedures to make the most of the various products and services available today. With his expertise, you will benefit from his experience and help your dealership raise the bar towards greater profitability.

Dealer Performance Services
Voice (815) 844-1960
Fax (815) 842-0596

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